Digital Marketing Developer/Director (Full-Time Job)

DIRECTOR OF DIGITAL MARKETING MARTIN METHODIST COLLEGE (FULL-TIME JOB)

LOCATION: PULASKI, TN (SOUTH OF NASHVILLE, TN)

WEB:  www.martinmethodist.edu

DESCRIPTION:

The Director of Digital Marketing is responsible for developing and overseeing the execution of a strategic marketing plan that includes website redesign, search engine marketing and social media initiatives. He/she will also be the gatekeeper of all digital content for the College and will work closely with staff members to create and gather content for digital media outlets. He/she will ensure that all posted content adheres to Martin Methodist College’s (MMC) brand and marketing messages as well as its mission statement.

The Director of Digital Marketing serves as a member of the Program Council and reports directly to the Vice President of Finance and Administration.

Primary Responsibilities

  • Draw up schedules for projects underway to ensure technical teams, vendors, and content contributors meet deadlines.
  • Develop budgets for projects, monitor costs, provide status reports to management and incorporate feedback from the Executive Council.
  • Stay current on internet trends, site features and best practices. Research competitive institution websites, social media and other trends in higher education in order to stay competitive with MMC’s digital offerings.
  • Develop measurable metrics to ensure successful marketing, recruiting, sales and outreach efforts.
  • Work with Admissions and Advancement offices to find innovative ways to meet enrollment and fundraising goals.
  • Ability to communicate results to management.
  • Be the eyes and ears of our brand. Identify threats and opportunities and take appropriate steps in a timely manner.
  • Help define strategies for MMC’s e-marketing objectives.
  • Be efficient in multi-tasking several large projects

Web Development Responsibilities

  • Serve as Project Leader for the launch of the new website by working with web design firm and MMC colleagues.
  • Work with Academics to promote class offerings and to highlight different academic areas on the website on a regular basis.
  • Assist with bookstore marketing efforts to increase online purchases.
  • Lead and manage Digital Content Team that will contribute website/digital content from each department/division. Ensure that all content submitted by the Team adheres to MMC’s brand and marketing message as well as its mission statement.
  • Responsible for creating an online product experience for our constituents.

Search Engine Marketing and Social Media Responsibilities

  • Responsible for developing and posting content on designated MMC social media outlets.
  • Cultivate new customers and manage branded online communities using Facebook, Twitter, YouTube and other social media outlets.
  • Provide relevant content daily while tracking metrics and monitoring online content.
  • Implement new functionality to website and in online media as needed to deliver increased brand loyalty.
  • Manage/Optimize both paid search and natural search initiatives to increase web traffic.
  • Work to link MMC’s website to other sites to optimize search engine presence.
  • Find and add MMC’s information to free college information websites for students.

Qualifications/Experience Desired:

  • Has a bachelor’s or associates degree in advertising, marketing, web development or communications.
  • Has a history of 3+ years of professional work experience in Digital Marketing/Business Development
  • Has a history of project management
  • Has the ability to be both creative and analytical in their marketing strategy
  • Has a current working knowledge of Search Engine Marketing, Web Development,  and Social Media
  • Be proficient with Microsoft Office
  • Have excellent verbal and written communication skills and an ability to work individually on a project or in a team environment.

TO APPLY:  http://www.martinmethodist.edu/about/human-resources/employment-opportunities

MEMPHIS CONNECTION: Andrew Brown: abbrown@memphis.edu

Newspaper Internship/Chattanooga Times Free Press (Paid Internship)

NEWSPAPER INTERNSHIP/CHATTANOOGA TIMES-FREE PRESS (PAID INTERNSHIP)

LOCATION : Chattanooga, TN

WEB : www.timesfreepress.com

The Chattanooga Times Free Press has an opening for a six-month internship starting Jan. 1.

We’re looking for reporters who want to cut their teeth in a great news town.

This is not the kind of internship where you fact-check other people’s work or make copies. You’ll be a full- time reporter working on the newspaper’s news staff. We offer the right amount of training and freedom for a young journalist to move up and learn. We want our interns to not only be able to run down breaking crime but also be to do insightful profiles and hard-hitting breaking news.

If you’re good, you’ll have a shot at getting your stories on the front page. If you’re great, you’ll have a shot at investigative work and narrative writing. The ideal candidate is a self-starter with strong reporting and writing skills. You must be able to cover breaking news as well as turn features and be comfortable writing and updating web stories throughout the day. You must be competitive and able to work on a team of reporters in a fast-paced newsroom.

Other internships and/or experience at a college newspaper are a plus.

Please submit a resume, a cover letter and five writing samples as soon as possible via email to shambrick@timesfreepress.com

Please type your full name and the “/Newsroom Intern Applicant” in the subject line of your email.  Example: John Doe/Newsroom Intern Applicant

 

Public Relations Assistant/Internship at Urbane Imagery (Deadline April 26)

Title: Public Relations Assistant (UNPAID)

Location: Nashville

Website: http://www.urbaneimagery.com/

Description: URBANE IMAGERY is a public relations consultancy that provides tailored marketing, branding and media relations services. We are looking for a dynamic public relations assistant to start immediately and receive college credit during summer semester 2012. This is a fantastic opportunity for a student needing an internship that gives hands-on PR experience. We are a small company with big clients and our interns get involved in all aspects of the business.

After successful completion, many of our interns take paid internships and entry-level positions at global firms, begin PR careers in sports/entertainment, fashion, technology and consumer goods, and venture out starting their own companies. The summer 2012 intern will be responsible for generating copy, assisting with media relations, special event planning and execution, new business research, monitoring news coverage and social media, and other duties. The intern will also be directly involved in daily activities, events, updates, and will work virtually as needed. A performance-based stipend may be awarded upon successful completion of all assigned duties and responsibilities.

Responsibilities:

  • Drafting and distributing media materials for various clients
  • Building and updating media lists
  • Coordinating and researching media opportunities
  • Copywriting for marketing collateral
  • Researching campaign strategies for potential clients
  • Creating/Updating email promotions & social media content for clients
  • Conducting follow-up calls/Monitoring conference calls
  • Attending meetings and client events
  • Organizing projects and administrative duties as needed

Qualifications: Must have the following

  • Cumulative 2.5 GPA
  • Solid writing ability — writing samples will be requested
  • Excellent proofreading skills
  • Pleasant speaking voice, good phone etiquette, verbal/interpersonal communications skills
  • Proficiency in Microsoft Office (Word, Excel, Powerpoint)
  • Knowledge of PR concepts/Media procedures; course completion
  • Knowledge of the social media, internet research, must have computer accessibility
  • Must deliver within tight deadlines and work well under pressure
  • Self-starter and independent worker
  • Detail oriented, ability to multi task and take direction
  • Knowledge of HTML code, graphic design, flash, blog platform or other web creation tools is a plus

To apply: Send resume, cover letter, three writing samples, and LinkedIn or online portfolio link to info@urbaneimagery.com. Deadline is April 26, 2012.


Interns: It is strongly advised that you enroll in the journalism’s department’s internship class. Read more here.

Internship at The Associated Press

From The AP:


AP resumes summer internship program after year’s hiatus
The AP business, news and technology internship programs will resume in June and last 12 weeks, according to Jessica Bruce, vice president for human resources. The programs will offer a total of 38 internships, each lasting 12 weeks.

“AP has always been committed to continuing its longstanding internship programs,” said Bruce. “The business, news and technology internships are important to AP and to the industry in helping develop future journalists and business and technology acumen in others who can have a long-term positive impact in news and media organizations.”

Details about how to apply and related information will be posted by Feb. 15 on AP’s corporate site at http://www.ap.org.

The deadline to apply is March 1, 2012.

About The AP
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP.


Interns: It is strongly advised that you enroll in the journalism’s department’s internship class. Read more here.

Internship at PatchU / Patch.com *Deadline March 15*

Patch.com is now accepting applications for their PatchU program. Find out more by visiting their website. Paid opportunities are available. The deadline to apply is March 15.


Interns: It is strongly advised that you enroll in the journalism’s department’s internship class. Read more here.

Internship at the Tennessean

Title: Internship

Location: Nashville, Tenn.

Website: http://www.tennessean.com

Description: The Tennessean is looking for students who would be interested in working with us as unpaid interns for college credit. If your school supports internships of this type, I hope you will encourage qualified students to apply. We are open to interns in a variety of areas:

  • Reporting and writing: News, business, sports, features, and entertainment.
  • Copy editing.
  • Visuals: Photography, graphics, multimedia.

We will consider students for the summer term as well as the fall and spring academic semesters.

Contact: Lisa Green, lgreen@tennessean.com, 615-259-8275

To apply: For a summer internship, students should apply by February 15, and we will make a decision by February 28. Please send a resume, work samples and references, along with a letter explaining your interest in an unpaid internship and the types of work you’d like to tackle. Email application packet to Lisa Green, lgreen@tennessean.com

 

The Emma L. Bowen Foundation Paid Summer Media Internships *Deadline Feb. 15*

Title: Emma L. Bowen Foundation Paid Summer Media Internships

Location: National

Website: http://emmabowenfoundation.com/index.php/about-our-program.html

Description: The Emma L. Bowen Foundation was created in 1989 to prepare minority youth for careers in the media industry. The Foundation’s program is unlike traditional intern programs in that students work for partner companies during summers and school breaks from the summer following their senior year in high school until they graduate from college. During the four-year program, students have an opportunity to learn many aspects of corporate operations and develop company-specific skills. Corporations have an opportunity to train and mentor students with the option of full-time employment upon completion of their college degrees.

Students earn an hourly salary and matching funds for college expenses. Academic excellence is also a key component of the program—students are required to maintain a 3.0 grade point average to remain in good standing. The Foundation staff works closely with corporate partners to monitor each student’s academic and work progress. An annual summer conference, a community service program and a mentoring program are also provided to further enhance the student’s knowledge and experience. Resource guides for both students and corporate supervisors are provided to maximize the student’s experience while in the program.

This unique, multi-year program prepares a diverse group of talented young professionals to enter the workforce with specific job-related skills, knowledge of the corporate environment and a strong foundation for future advancement. Students work in a variety of functional areas (e.g., marketing, sales, finance, public relations, human resources, technology, news, web design, promotion, etc.) and rotate each summer. Currently, we have 260 active students nationwide and more than 450 graduates. Approximately 70-80 new students join the program each year; in 2011, 108 students were added.

Responsibilities: If you are selected for the Foundation’s work/study program, you will be expected to work at your sponsoring company every summer for a minimum of eight weeks (40-hour workweek) until graduation from college. You will also be expected to participate in all Foundation activities for which you are eligible including our summer conference and the Link Mentoring Initiative. We will expect you to adjust any other commitments (school, family events or vacations, team sports, etc.) to accommodate your work and program obligations. As noted, all Foundation students must maintain a 3.0 GPA while in the program and are expected to earn their undergraduate degree in four years unless otherwise approved in advance by the Foundation. The work/study program is a unique opportunity and we hope you will maximize the experience.

Qualifications: The partner company and the Foundation’s staff work together to recruit students through local high schools, colleges, and academically-based pre-college enhancement programs. A Work/Study Application is provided to qualified candidates. Minority students with a cumulative grade point average of 3.0 or better and an interest in the media industry as a career are eligible to apply. Foundation staff reviews Work/Study applications, teacher recommendations, and academic records. Qualified finalists are presented to the partner company for selection.

To apply: Visit the Emma L. Bowen Foundation website.

Communications specialist at Asurion

Title: Communications specialist

Location: Grassmere, Tenn.

Website: http://www.asurion.com

Description: Asurion is looking for a Communications Specialist to support the Technology Products (TP) division’s communications needs. Technology is the core of what makes Asurion successful and you can play a key role in helping to define our culture throughout TP, as well as drive our five-year strategy. The Communications Specialist will support communication needs by writing content for various aspects of the business; including company publications, presentations, company intranet, issues, and best practices. This person will collaborate with the Human Resources, and TP leadership to develop content for ongoing, regularly scheduled, and internal communications.

Responsibilities:

  • Create and manage TP internal employee communications program
  • Develop written internal communications, presentations for town halls and other leadership engagements
  • Consult with management on communication opportunities to be included in business plans so that the achievement of business results can be leveraged through the engagement of employees
  • Develop ideas for employee business engagement actions and activities that build morale and encourage sustainability
  • Be the main point of contact for the gathering and dissemination of information from other sources such as other Asurion communication primes, Asurion image managers, and other leadership teams
  • Partner with corporate communications team to maintain a consistent communication message, delivery, content and quality throughout all facilities within scope of responsibility
  • Oversee all methods of Technology communications ensuring that they are clear, consistent in quality and style and available to all employees in a timely manner
  • Operate and manage the entire content of the communication program including such programs as: Special Events, Metrics, and KPI’s
  • Partner with the corporate philanthropic marketing team for the benefit of Asurion employees and the community

Qualifications:

  • BA/BS degree in Communications, English, Journalism or related field or equivalent experience
  • Minimum of 1-3 years’ related experience (You must have internal communications experience to be considered)
  • Proven track record of implementing and managing employee communications programs
  • Ability to multi-task in an ever changing environment while still achieving objectives
  • Demonstrated ability to complete work quickly and accurately with high energy, urgency and initiative to perform in a fast paced environment
  • Knowledge of Microsoft SharePoint 2010 a plus
  • Ability to effectively interact with all levels of the function
  • Extreme attention to detail
  • Excellent problem solving skills
  • Ability to interpret a variety of information into a cohesive and understandable message that engages employees into achieving result
  • Possess superior customer service attitude and skills
  • Communicate effectively with other departments in the company
  • Experience with photo editing and newsletter layout
  • Experience with video production and editing a plus
  • Expert skills in the Microsoft Office suit
  • Knowledge of Adobe Creative Suite programs, including InDesign, Acrobat, Photoshop and Illustrator a plus

To apply: Apply online.

Web Designer/Developer at The Tennesseean

Title: Web Designer/Developer

Location: Nashville, Tenn.

Website: http://www.tennessean.com

Description: The Tennessean in Nashville, Tenn., is seeking a digital designer/developer to create interactive graphics, special project sites and pages and other web-based applications for Tennessean.com and other sites within the Tennessean.com network.

Contact: Mark Wood, Director of Digital Development, mawood@tennessean.com.

Responsibilities: This person will also help maintain, optimize and upgrade the usability of the current Tenessean.com and assist with overall production of digital content, including multimedia. This individual will work within the digital development team to employ new products and optimize user experience for existing applications.

Qualifications: A proficiency with the latest Adobe Creative Suite versions and intermediate HTML, CSS, Flash and Javascript are necessary. An understanding of relational databases is required. Familiarity with PHP and an ASP.NET environment is preferred, but not mandatory. The ideal candidate must have excellent communication, interpersonal and technical skills.

To apply: Send cover letter, resume and samples links to Mark Wood, Director of Digital Development, The Tennessean at mawood@tennessean.com.