MARKETING COORDINATOR, UofM BOOKSTORE (PAID PART-TIME JOB, CURRENT STUDENT/RECENT GRAD)

LOCATION : Campus

CONTACT: Store Manager Donna Collier

WEB: http://www.bkstr.com/Home/10001-196405-1?demoKey=d

DESCRIPTION: Assist Store Manager in marketing functions for the store.  Provide targeted marketing support for The University of Memphis Bookstore, including but not limited to proactively seeking/pursuing new opportunities.  Assist in the evaluation of existing marketing plans, while working to increase sales, traffic and market share whenever possible.

• Marketing Expertise
  • Assist in marketing and advertising needs/plans for the store
  • Work with on and off campus officials to be a brand ambassador for the store
  • Coordinate, under store manager’s lead, store sponsored events including reserving facilities, sending invitations, executing tactics, etc.
• Store Profiling
  • Assist in developing profile of store based on market needs, customer types, and demographics in order to better serve the customer and increase store sales.
  • Assist in development and execution of annual marketing plan for the store that will drive traffic during both key sales periods and campus specific events.
  • Work with the home office, campus officials and local vendors to conceptualize new initiatives.
• Marketing Communication with Store and Home Office
  • Communicate updates on status of store projects and initiatives to store manager and communicate home office initiated programs to the store staff.
  • Work with store manager and home office to determine which local marketing tactics to employ, develop copy and content for communications
  • Manage the store’s Facebook page and Twitter accounts by keeping them current and relevant.
• Ownership of Specific Projects/Return on Investment
  • Follow up on in-store and online promotions (i.e. author signings, local celebrations, etc) in an effort to determine success, determining if the promotion fits the market, as well as if sales balance expenses.

QUALIFICATIONS

• Business mindset (marketing, advertising, PR)
• Proficiency in Microsoft Office
• Demonstrated interpersonal skills with the ability to communicate effectively via email, phone, and in person
• Detail oriented with ability to think through all possible aspects of a situation and see it from all sides
• Ability to work in a diverse work environment
• Excellent analytical skills (quantitative and qualitative)
• Ability to initiate projects, take ownership of them, and remain motivated throughout their execution
• Strong aptitude for creative thinking
• Well organized
• Capacity to function well in a team but also work independently as needed
• Ability to work well under pressure and manage multiple priorities
• Understanding of branding and message consistency
• Experience with social media and ability to execute social media programs
• Ability to travel to event sites as well as work non-standard hours as needed

TO APPLY: Send your resume to Donna Collier dlcllier@memphis.edu